I recently came across this quote that a company was using for it's model, or business statement:
Our efforts involve focusing unquestionable dynamic metamorphosis with awareness of integrity from the bottom up.
What a bunch of garbage! To run a sucessful business, in any market, all you have to do is follow a few, simple rules:
Obeying the law, both in letter and in spirit, is the foundation on which a company's ethical standards are built.
All of the company's employees and directors must conduct themselves accordingly and seek to avoid even the appearance of improper behavior.
All employees, officers and directors must respect each other and obey the laws of the cities, states and countries in which they operate.
Now that's something I can live with. And who came up with that? What mega Dot Com CEO claims it? Which Fortune 500 lending institution uses it for their model?
Would you believe me if I told you that it is the mantra of HORMEL FOODS! You know, they can SPAM!