Friday, December 31, 2004

This has to be the "coolest" thing since pre-formatted css.....

Convenience is about to take on new meaning in the coffee aisle: single-serving coffee in a can that heats itself.

Chef Wolfgang Puck says the self-heating container 'will expand the way people drink coffee.'

Beginning Jan. 2, consumers can buy a 10-ounce container of Wolfgang Puck gourmet latte at the store and heat it by pressing a button. No electricity. No batteries. No appliances.
"It will expand the way people drink coffee," says Puck, the celebrity chef with a growing empire.

How does the can do it? A single step mixes calcium oxide (quicklime) and water. It heats the coffee to 145 degrees in six minutes — and stays hot for 30 minutes.

It sounds like a technology used by soldiers to heat Meals-Ready-To-Eat. But MREs mix magnesium iron oxide and water and need several steps. This is one-step and self-contained.
Puck's latte hits stores at a point consumers are willing to pay a premium for quality products that save time.

Puck — owner of Los Angeles eateries Spago and Chinois — knows trends. He's licensed his name to WP Beverage Partners, a beverage firm. WP has linked up with OnTech, a technology specialist, that designed the heating process.

what will we think of if can just get my hands on that self broiling rib eye steak i'd be happy!

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